Who: During my interviews I realized that there are people outside of my market. The people that don't fall into my market are those that do not follow sports. These individuals are therefore not affected by a missed/incorrect call by a referee during a game. The people outside of the market are most likely very similar to those that are inside my boundary, but their lack of interest in sports puts them outside of the boundary because the unmet need does not affect them.
What: The unmet need will continue to occur even with my product. Human error is part of the game and will continue for as long as games are played. My product is meant to help reverse the human error and not allow it to affect the game. Mistakes will still be made, but they will be corrected instead of standing.
Why: The need for those outside of the boundary is not different, it just does not exist. Those who do not follow sports do not have a need for referees to not miss or make incorrect calls.
Inside the Boundary Outside the Boundary
-Players, coaches, referees, sports fans -Individuals who do not follow sports
-Need for referees to stop missing/making -Need does not exist
incorrect calls
-Need exists because of human error -Need does not exist
Hey Andrew!
ReplyDeleteI would be one of those who fall outside of your market. Although I find it unfair that this situation happens I'm not a big sports fan so it would not affect me personally. But your idea should definitely be considered! There are many teams out there who suffer from missed or incorrect calls by the referee during games and if that could be prevented I'm sure many teams would benefit from it.
While I am someone that is technically outside of your boundary as I don't follow sports, I think I would still benefit! Wrong calls certainly cause tension in fans. When I'm in the room with friends or family watching sports and a missed call occurs, my friends and family that are watching the game get very upset. It's uncomfortable to be around, and I think your service would help tremendously.
ReplyDeleteI would be outside of your boundary because I am not a big sports fan. Although this is an important thing to consider with professional sports or collegiate sports teams, many people may not have the need for it.
ReplyDeleteI am inside you boundary. Discarding sports officiating human error from sports games would be great. I think many sports fan agree. However, I do not think all. Their are some who like to keep things old fashion with little change. I believe the majority of fans would be on your side, but their will always be haters.
ReplyDelete