This time around, I introduced myself before I began my elevator pitch. I feel it is important that your audience knows who you are and why they should listen to you.
Friday, March 29, 2019
22A- Elevator Pitch No. 3
This time around, I introduced myself before I began my elevator pitch. I feel it is important that your audience knows who you are and why they should listen to you.
21A- Reading Reflection No. 2
Book: How to Fail at Almost Everything and Still Win Big, By Scott Adams
What was the general theme or argument of the book?
The general theme of this book was Adams sharing how all of his little failures throughout his life, eventually led him to be extremely successful. He outlines various strategies and principles that he applies to his life in order to be happier and more successful in your work life.
How did the book, in your opinion, connect with and enhance what you are learning in ENT3003?
The book connects with what I learned because entrepreneurship is all about doing something that you enjoy doing and following your passion. Adams emphasizes that you should search for work where you are comfortable with your skills. If you search in a sector where you are comfortable with failure, eventually you will find something that you enjoy doing and can make a living off of. We also learn that you should be patient when on your entrepreneurial journey. Adams also says this and says that young people get down on themselves too quickly without allowing sufficient time for success.
If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
If I had to design an exercise, I would have the students create a system similar to what Adams outlined in his book. Adams says that systems are more useful than goals because goals do not give you instant gratification, and you can get down on yourself if you don't achieve it. Create a system to efficiently do work and over time you will see successes. The students will make a system based on what their aspirations and hobbies are. I will also have students identify some of their strengths, and some of the jobs that they could do based on those strengths, in order for them to find something that they could possibly want to do with their life and are comfortable with.
What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
There were a few learning points I had throughout the book. The biggest one for me was what I mentioned earlier about creating systems instead of goals. Creating various components in your life that help you work towards what you want to do in life is a lot more efficient than setting goals. Goals can be discouraging if not met, but systems should be used throughout your life and thus will constantly help you have big achievements. The other learning point I had was to try various jobs that play off your strengths, and find something that you enjoy doing and works with a schedule you want.
What was the general theme or argument of the book?
The general theme of this book was Adams sharing how all of his little failures throughout his life, eventually led him to be extremely successful. He outlines various strategies and principles that he applies to his life in order to be happier and more successful in your work life.
How did the book, in your opinion, connect with and enhance what you are learning in ENT3003?
The book connects with what I learned because entrepreneurship is all about doing something that you enjoy doing and following your passion. Adams emphasizes that you should search for work where you are comfortable with your skills. If you search in a sector where you are comfortable with failure, eventually you will find something that you enjoy doing and can make a living off of. We also learn that you should be patient when on your entrepreneurial journey. Adams also says this and says that young people get down on themselves too quickly without allowing sufficient time for success.
If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
If I had to design an exercise, I would have the students create a system similar to what Adams outlined in his book. Adams says that systems are more useful than goals because goals do not give you instant gratification, and you can get down on yourself if you don't achieve it. Create a system to efficiently do work and over time you will see successes. The students will make a system based on what their aspirations and hobbies are. I will also have students identify some of their strengths, and some of the jobs that they could do based on those strengths, in order for them to find something that they could possibly want to do with their life and are comfortable with.
What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
There were a few learning points I had throughout the book. The biggest one for me was what I mentioned earlier about creating systems instead of goals. Creating various components in your life that help you work towards what you want to do in life is a lot more efficient than setting goals. Goals can be discouraging if not met, but systems should be used throughout your life and thus will constantly help you have big achievements. The other learning point I had was to try various jobs that play off your strengths, and find something that you enjoy doing and works with a schedule you want.
Friday, March 22, 2019
20A – Growing Your Social Capital
Expert in the Industry:
1) Who they are and what their background is: Sam, Java software engineer
2) How this person is an "expert": Sam develops software that helps the NFL track stats and player movements during the game.
3) How I found and contacted this person: Sam was my neighbor when my family first moved down to Florida, and has been a close friend ever since.
4) Nature of Exchange: I explained to him my service for helping referees officiate, and he told me how it could be improved through the use of their current technology.
5) How will including them enhance my ability to exploit an opportunity: Sam has already developed software that is consistent with the world of football. Having his expertise in this field could greatly enhance the quality of the service for sale.
Market Expert:
1) Who they are and what their background is: Connor, Sports Agent
2) How this person is an "expert": Connor is a Sports Agents for professional football players and is familiar with many players and coaches.
3) How I found and contacted this person: I met this person when I was in high school. I was interested in becoming a sports agent and met with this person to learn about the day-to-day life of a sports agent.
4) Nature of Exchange: Saw various player contracts and he explained to me the inter-workings of professional sports.
5) How will including them enhance my ability to exploit an opportunity: Since Connor is familiar with the relationships between players, coaches, and the NFL he will be able to give me advice on how to approach the league with this idea.
Industry Supplier:
1) Who they are and what their background is: Sarah, a sales representative for Frito Lay
2) How this person is an "expert": Sarah is an expert because she deals with various teams and professional sports leagues when trying to get sponsorships or get them to sell their products.
3) How I found and contacted this person: UF Career Fair
4) Nature of Exchange: We held casual conversations about how to approach the NFL or a sports team about sales.
5) How will including them enhance my ability to exploit an opportunity: Sarah will also be able to give me advice on how to approach the NFL or sports teams about selling them this service.
Reflect:
This experience will definitely shape how I participate in future networking events. The more people that I know, the more I will be able to meet more people or speak on various subjects. Meeting people through mutual connections automatically boosts your trustworthiness in the eyes of the other person.
1) Who they are and what their background is: Sam, Java software engineer
2) How this person is an "expert": Sam develops software that helps the NFL track stats and player movements during the game.
3) How I found and contacted this person: Sam was my neighbor when my family first moved down to Florida, and has been a close friend ever since.
4) Nature of Exchange: I explained to him my service for helping referees officiate, and he told me how it could be improved through the use of their current technology.
5) How will including them enhance my ability to exploit an opportunity: Sam has already developed software that is consistent with the world of football. Having his expertise in this field could greatly enhance the quality of the service for sale.
Market Expert:
1) Who they are and what their background is: Connor, Sports Agent
2) How this person is an "expert": Connor is a Sports Agents for professional football players and is familiar with many players and coaches.
3) How I found and contacted this person: I met this person when I was in high school. I was interested in becoming a sports agent and met with this person to learn about the day-to-day life of a sports agent.
4) Nature of Exchange: Saw various player contracts and he explained to me the inter-workings of professional sports.
5) How will including them enhance my ability to exploit an opportunity: Since Connor is familiar with the relationships between players, coaches, and the NFL he will be able to give me advice on how to approach the league with this idea.
Industry Supplier:
1) Who they are and what their background is: Sarah, a sales representative for Frito Lay
2) How this person is an "expert": Sarah is an expert because she deals with various teams and professional sports leagues when trying to get sponsorships or get them to sell their products.
3) How I found and contacted this person: UF Career Fair
4) Nature of Exchange: We held casual conversations about how to approach the NFL or a sports team about sales.
5) How will including them enhance my ability to exploit an opportunity: Sarah will also be able to give me advice on how to approach the NFL or sports teams about selling them this service.
Reflect:
This experience will definitely shape how I participate in future networking events. The more people that I know, the more I will be able to meet more people or speak on various subjects. Meeting people through mutual connections automatically boosts your trustworthiness in the eyes of the other person.
19A- Idea Napkin No. 2
1) You:
I am Andrew Foege, a second year Marketing major at the University of Florida. I enjoy sports, hanging out with friends, and learning as much as I can through schoolwork. I am a hard-worker and strive to achieve anything that I put my mind to. My strengths would include dedication, playing off of the strengths of those around me, adapting to obstacles with creative solutions, and striving for perfection on everything I attempt. My aspiration for this business would be that it is utilized my as many professional sports leagues as possible in order to ensure that there are no incorrect or missed calls by referees. This service would change the quality of professional sports for the better.
2) What are you offering to customers?:
What I am offering to customers is the insurance that they will be allowed an even playing field. The players and coaches have the right to fair game where the rules are properly enforced in order to let the skill of the teams determine the outcome of the game, and not the referee. When professional athletes and coaches step out onto the field, their career is on the line. They are judged based on the success of the season. Too many times, teams are denied the opportunity to advance in playoff games due to missed or incorrect calls by the referees that drastically change the outcome of the game. I did not receive feedback pertaining to this segment of my first idea napkin.
3) Who are you offering it to?:
I am offering this service to the players and coaches in the world of professional sports. The players work extremely hard in preparation to play these games, and the coaches put in countless hours of prep work in order to ensure that their team is ready for success in a game. My main focus would be the NFL, as they are one of the most prominent leagues in the country. After the service gains popularity and is continually improved upon, I am hoping to expand to most of the professional sports leagues, as well as college leagues.
4) Why do they care?:
For players and coaches, this service is very much necessary. The referees in that are employed to officiate these games are employees of the parent league and the players/coaches get no say in how they are officiated or how calls are reviewed. In order for players and coaches to get a voice in the officiating process, they would be able to hire their own third party officiators (my service). The service would be paid for by the teams, and will represent the players and coaches in officiating matters. Essentially, the players and coaches would be paying for a second set of eyes in order to ensure that there are no incorrect or missed calls. Players and coaches would do anything to ensure that their team is allowed a fair playing field, as their career depends on their success on the field.
5) What are your competencies?:
One of the things that sets me apart when it comes to this service specifically is my love for sports. I played sports my whole life and I love to compete. I have dealt with referees that miss calls or make incorrect calls. Professional athletes should not have to deal with poor officiating. Once I set my mind to something, I make sure I complete it. I don't quit once I have started something, even if I have to deal with a lot of adversity to achieve something. This sets me apart because failure usually discourages people. I take failure as an opportunity to grow and make something better.
I think these elements fit together very well. There is an obvious need for this from the perspective of the players and coaches. The service is feasible and could be implemented within a few years once agreed upon. The only weakness associated with this idea is that the NFL may be reluctant to accept third party officiating. Based on the feedback I received I elaborated more on why the coaches and players would care about this service. I also put more detail into what my strengths are as opposed to general characteristics. I added in the possibility of expanding the service to college leagues in the future.
I am Andrew Foege, a second year Marketing major at the University of Florida. I enjoy sports, hanging out with friends, and learning as much as I can through schoolwork. I am a hard-worker and strive to achieve anything that I put my mind to. My strengths would include dedication, playing off of the strengths of those around me, adapting to obstacles with creative solutions, and striving for perfection on everything I attempt. My aspiration for this business would be that it is utilized my as many professional sports leagues as possible in order to ensure that there are no incorrect or missed calls by referees. This service would change the quality of professional sports for the better.
2) What are you offering to customers?:
What I am offering to customers is the insurance that they will be allowed an even playing field. The players and coaches have the right to fair game where the rules are properly enforced in order to let the skill of the teams determine the outcome of the game, and not the referee. When professional athletes and coaches step out onto the field, their career is on the line. They are judged based on the success of the season. Too many times, teams are denied the opportunity to advance in playoff games due to missed or incorrect calls by the referees that drastically change the outcome of the game. I did not receive feedback pertaining to this segment of my first idea napkin.
3) Who are you offering it to?:
I am offering this service to the players and coaches in the world of professional sports. The players work extremely hard in preparation to play these games, and the coaches put in countless hours of prep work in order to ensure that their team is ready for success in a game. My main focus would be the NFL, as they are one of the most prominent leagues in the country. After the service gains popularity and is continually improved upon, I am hoping to expand to most of the professional sports leagues, as well as college leagues.
4) Why do they care?:
For players and coaches, this service is very much necessary. The referees in that are employed to officiate these games are employees of the parent league and the players/coaches get no say in how they are officiated or how calls are reviewed. In order for players and coaches to get a voice in the officiating process, they would be able to hire their own third party officiators (my service). The service would be paid for by the teams, and will represent the players and coaches in officiating matters. Essentially, the players and coaches would be paying for a second set of eyes in order to ensure that there are no incorrect or missed calls. Players and coaches would do anything to ensure that their team is allowed a fair playing field, as their career depends on their success on the field.
5) What are your competencies?:
One of the things that sets me apart when it comes to this service specifically is my love for sports. I played sports my whole life and I love to compete. I have dealt with referees that miss calls or make incorrect calls. Professional athletes should not have to deal with poor officiating. Once I set my mind to something, I make sure I complete it. I don't quit once I have started something, even if I have to deal with a lot of adversity to achieve something. This sets me apart because failure usually discourages people. I take failure as an opportunity to grow and make something better.
I think these elements fit together very well. There is an obvious need for this from the perspective of the players and coaches. The service is feasible and could be implemented within a few years once agreed upon. The only weakness associated with this idea is that the NFL may be reluctant to accept third party officiating. Based on the feedback I received I elaborated more on why the coaches and players would care about this service. I also put more detail into what my strengths are as opposed to general characteristics. I added in the possibility of expanding the service to college leagues in the future.
Friday, March 15, 2019
18A – Create a Customer Avatar
This is one of the people whom the service would affect the most. This is a professional athlete whose career depends on his success on the field, and whose life could be drastically changed by a missed or incorrect call in a game. He is a very wealthy man in his early twenties who drives a Luxury sports car.
What I have in common with the prototypical customer is a love for sports and a passion for competing. If sports are not played under fair grounds, the thrill of competition is taken away as it is no longer a test of pure skill.
What I have in common with the prototypical customer is a love for sports and a passion for competing. If sports are not played under fair grounds, the thrill of competition is taken away as it is no longer a test of pure skill.
17A Elevator Pitch No. 2
I was unable to upload my video to YouTube, so I attached it on this post.
I think I have improved in my explanation and background of the service. I was not very elaborate in the details of the service in my previous pitch. I think it was also important that I refuted possible rebuttals to my service.
I think I have improved in my explanation and background of the service. I was not very elaborate in the details of the service in my previous pitch. I think it was also important that I refuted possible rebuttals to my service.
Friday, March 1, 2019
16A –What’s Your Secret Sauce?
Five Unique Ways I Have Human Capital:
Perfectionist: Whenever I am completing an assignment, I always make sure it is as near perfect as possible. This can hold me back sometimes in that I tend to micro-manage in a group setting, but it pays off in the long-run.
Determination: I never quit something once I have started. The thought of failing or not completing something I have committed to it not something that I entertain.
Willingness to Learn: I am always open to failure and criticism because those are both key components in a person's ability to grow and better themselves.
Hard-Working: Even though I may not be the best at whatever task is at hand, I will always be the hardest worker in the room and give my full effort towards anything I am working on.
Ability to Delegate: I believe that I have a good ability to recognize people strengths and weaknesses and put team members in a position to succeed.
Interview Link: (all 5 interviews are included in this link) https://soundcloud.com/user-259581738/sets/ent3003-interviews/s-PpB59
Reflection: I think that the way I see myself and the way others see me are very similar. I am very open about the kind of person I am and obviously it shows in the way I work and conduct myself. I take pride in the way my close friends have described me.
Perfectionist: Whenever I am completing an assignment, I always make sure it is as near perfect as possible. This can hold me back sometimes in that I tend to micro-manage in a group setting, but it pays off in the long-run.
Determination: I never quit something once I have started. The thought of failing or not completing something I have committed to it not something that I entertain.
Willingness to Learn: I am always open to failure and criticism because those are both key components in a person's ability to grow and better themselves.
Hard-Working: Even though I may not be the best at whatever task is at hand, I will always be the hardest worker in the room and give my full effort towards anything I am working on.
Ability to Delegate: I believe that I have a good ability to recognize people strengths and weaknesses and put team members in a position to succeed.
Interview Link: (all 5 interviews are included in this link) https://soundcloud.com/user-259581738/sets/ent3003-interviews/s-PpB59
Reflection: I think that the way I see myself and the way others see me are very similar. I am very open about the kind of person I am and obviously it shows in the way I work and conduct myself. I take pride in the way my close friends have described me.
15A – Figuring Out Buyer Behavior No. 2
Report Findings and Draw Conclusions:
I learned that there are not many other products on the market that are similar to mine. Since the NFL has never looked into third party refereeing, there are no alternatives to my product unless somebody begins to develop a similar idea. The first interviewee told me that with the amount of money in professional football, they can't imagine price being an issue. If the product has the ability to correct any missed calls by the referee, it is priceless.
The third person I interviewed suggested that the NFL, or any other league that utilizes this product, will most likely sign a contract with the service and finance the payment. Unless a better product is introduced, this product will most likely service the professional sports leagues for years. The interviewees all shared the similar thought that this service would be sold in a professional setting, as it is not a product that would be useful to the average person. Those involved in the purchase decision would most likely be the coaches, referees, and executives of the league.
The first and second person that I interviewed both said that the post purchase decision would most likely be reviews made by players and coaches, as they are the ones affected the most by the calls made during games. The consensus among the three interviewees was that not correcting wrong calls would make the purchase seem like a bad purchase, and correcting missed calls would make the purchase seem like a good idea.
I learned that there are not many other products on the market that are similar to mine. Since the NFL has never looked into third party refereeing, there are no alternatives to my product unless somebody begins to develop a similar idea. The first interviewee told me that with the amount of money in professional football, they can't imagine price being an issue. If the product has the ability to correct any missed calls by the referee, it is priceless.
The third person I interviewed suggested that the NFL, or any other league that utilizes this product, will most likely sign a contract with the service and finance the payment. Unless a better product is introduced, this product will most likely service the professional sports leagues for years. The interviewees all shared the similar thought that this service would be sold in a professional setting, as it is not a product that would be useful to the average person. Those involved in the purchase decision would most likely be the coaches, referees, and executives of the league.
The first and second person that I interviewed both said that the post purchase decision would most likely be reviews made by players and coaches, as they are the ones affected the most by the calls made during games. The consensus among the three interviewees was that not correcting wrong calls would make the purchase seem like a bad purchase, and correcting missed calls would make the purchase seem like a good idea.
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