My selected segment is NFL players and the teams of people behind them. The three people I
found to interview within this selected segment were a retired NFL player, an intern for an NFL
team’s marketing team, and a retired defensive coach.
All interviewees across the board agreed that the need becomes most salient at the most obvious time—when a bad play is called (or not called). But the ‘how’ and ‘where’ of their need awareness is where things differ. The retired NFL player said his need for a service such as mine stems from the frustration of being involved in an unfair call. Now that he no longer plays, the ‘where’ of his need has shifted as he still sees a need for the service, but now as a viewer and not a player. The intern I was able to get in touch views the need as a marketing tool; he explained that a service such as that can help teams and players protect their stats and image. While he obviously doesn’t have much authority on whether a service such as mine can be implemented, but his experience is helpful in seeing the uses that my service could provide. The retired defensive coach seemed to be the most passionate about my idea—there was nothing he hated more than a poor call being swept under the rug. His view of the need was fairly similar to the player’s, though he viewed it as more of an asset to the whole team than just a personal service for a player.
When any of the people I interviewed become aware of this need, the first thing they do to find a solution is usually to complain or just let it go. While plays can be reviewed and referees can take input from teams, there is still just too much room for human error for a service such as mine to not be necessary.
I would succinctly describe this segment as fully aware of the need, yet not hopeful that it will ever be met. This just means that the opportunity I identified has a lot of obstacles that come with it, but it is undoubtedly an unmet need that people would be open to solving.
All interviewees across the board agreed that the need becomes most salient at the most obvious time—when a bad play is called (or not called). But the ‘how’ and ‘where’ of their need awareness is where things differ. The retired NFL player said his need for a service such as mine stems from the frustration of being involved in an unfair call. Now that he no longer plays, the ‘where’ of his need has shifted as he still sees a need for the service, but now as a viewer and not a player. The intern I was able to get in touch views the need as a marketing tool; he explained that a service such as that can help teams and players protect their stats and image. While he obviously doesn’t have much authority on whether a service such as mine can be implemented, but his experience is helpful in seeing the uses that my service could provide. The retired defensive coach seemed to be the most passionate about my idea—there was nothing he hated more than a poor call being swept under the rug. His view of the need was fairly similar to the player’s, though he viewed it as more of an asset to the whole team than just a personal service for a player.
When any of the people I interviewed become aware of this need, the first thing they do to find a solution is usually to complain or just let it go. While plays can be reviewed and referees can take input from teams, there is still just too much room for human error for a service such as mine to not be necessary.
I would succinctly describe this segment as fully aware of the need, yet not hopeful that it will ever be met. This just means that the opportunity I identified has a lot of obstacles that come with it, but it is undoubtedly an unmet need that people would be open to solving.
